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Does my Google Business Profile Matter?

These days Google has a near monopoly on restaurant web traffic. Most new guests will find you by finding your business profile on Google where they’re able to see important information like your reviews, hours of operation, phone number, menu and of course photos!

Think of it as the digital business sign of the modern age. Guests can learn all kinds of things about your business here, and there’s only so much you have control over.


Pro-active businesses reply to every review, good or bad, and make sure that their hours of operation, phone number, and any other relevant information is easily accessible.


But what about photos? For the longest time restaurants weren’t able to choose which images showed on your profile, at best you could upload photos and hope ended up being the ones guests saw, but Google finally has a way for you to upload a cover photo AND ensure that it stays in place.


How to change your restaurant’s cover image on Google.


  1. Log into
  2. Open up the business location that you want to change.
  3. Click “add photos”
  4. Click “cover photo”
  5. Select your photo, for best results use a widescreen aspect ratio (16:9) so it fills the frame on the web page.
  6. You’re done!


Make sure you have a photo that really captures the essence of your restaurant. Are you known for your ambiance? Then have a photo of your beautiful interior. Are you known for a specialty dish? Have a photo of that specific dish. Are you known for your service? Add a photo of your guests interacting with your staff. 


It also won’t hurt to update the cover photo every once in a while to keep the image fresh and drawing in more guests.


Have you considered digital payments as a way to manage all those new guests?


Digital payments are a great modern way to bring in more revenue per guest, boost your Google reviews, and let your servers spend more time with your guests. Sometimes they get a bad rap and are misunderstood as a lazy way to skip steps of service. In fact, we find the opposite: less time taking payments means servers spend more time building relationships with guests and carrying out revenue building activities like upselling and turning tables faster.

If you’re at all curious about how we could help you achieve this or just want to learn more just contact us at 

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